The Payments Industry & Merchant Credit Card Program Experts

Marketing Planning & Optimization


As a card business evolves from concept to maturity, tactics and strategies must be periodically evaluated and adjusted to maximize program efficiency and relevance. The Advantage team can leverage decades of card program management experience to ensure that your program is designed to remain competitive in the market, and to achieve your goals and objectives.

Our marketing planning and optimization services include:

Our associates can assist you in planning and executing marketing campaigns to drive new accounts; build activation, sales and balances; and to maximize retention. We can provide full program lifecycle management, or bring you support on a project-by-project basis, evaluating the situation, identifying problems and determining best practices to move forward in the most effective way. To learn more, download our company profile, or read our case studies.

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