The Payments Industry & Merchant Credit Card Program Experts

Case Studies


RFP Process & Portfolio Sale–Regional Petroleum Company

  • Our client, a leading domestic petroleum company, had been marketing a credit card program including private label credit cards and co-branded credit cards for many years
  • All operations for the private label card were owned and managed by our client. The co-brand was managed through a relationship with a card issuer and payment network
  • To enhance the effectiveness of the card programs, our client was seeking to team up with a card issuer willing and able to market both card products.
  • Our company was also seeking to sell its proprietary private label portfolio to the new card issuer
Engagement Objectives
  • Conduct an independent assessment of both card programs
  • Benchmark card agreement terms and financial contributions versus other, similar programs
  • Develop the go-forward strategy for the program
  • Execute the recommended strategy for the program
  • Negotiate the sale of the client’s proprietary card portfolio
  • Support the portfolio conversion
  • Assessment revealed significant opportunities to enhance revenue for both programs
  • The recommended go-forward strategy included conducting an RFP process including both card products, and the sale of the private label card portfolio
  • Successfully consolidated the two card programs under one issuer
  • Significantly enhanced revenue contributions for the co-branded program
  • Created new revenue opportunities for the private label card program
  • Successfully managed all aspects of the private label sale and conversion transaction

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