The Payments Industry & Merchant Credit Card Program Experts

Case Studies


Loyalty Program Development-Leading Music Products Manufacturer

  • Our client, a leading manufacturer of musical instrument strings and other music related products was seeking to develop a new customer loyalty program
  • The company sells its products directly to retailers and distributors
  • The objectives of the program were to build a direct relationship with the company’s consumers and to drive increased sales
Engagement Objectives
  • Provide guidance in the development of a compelling and competitive reward program designed to build customer loyalty and repeat purchase
  • Build a reward program financial model to forecast membership growth, purchase patterns and program expense
  • Designed a highly compelling reward program providing significant value for consumers while adhering to internal expense threshold requirements
  • Developed a detailed model designed to project the five year program pro-forma P&L
  • Assisted in presenting to senior management to gain buy in for test phase of the program

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