The Payments Industry & Merchant Credit Card Program Experts

Case Studies


RFP Process Management–Leading Financial Services Company

  • Our client, a leading financial services company, had an established co-branded program which it had been marketing to its wealth management customers since 2009
  • Following the economic downturn, our client’s card issuer made a strategic decision to downsize the number of co-branded card alliances under its management. As a result the cardr issuer was no longer interested in maintaining the card relationship with our client
  • Our client was seeking support in evaluating alternative card issuer opportunities in the market and securing a competitive program moving forward
Engagement Objectives
  • Evaluate the current program and alliance agreement
  • Identify areas of opportunity and concern
  • Plan and manage a comprehensive partner selection process
  • Create the RFP document
  • Evaluate / negotiation all proposals
  • Provide partner recommendations
  • Support contract negotiations
  • Selected a new, highly motivated card issuer
  • Renegotiated agreement with the current payment network
  • Increased card issuer provided compensation by 25%
  • Increased payment network provided compensation by 50%
  • Created more balanced card issuer agreement, reflecting current marketplace best practices
  • Created portfolio-win-back strategy expected to exceeded legacy asset and account base in 24 months

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