The Payments Industry & Merchant Credit Card Program Experts

Case Studies


Credit Card Program Development-Leading Cosmetics Retailer

  • Our client had been managing a highly successful customer loyalty program for many years
  • The company was seeking to create a credit card program that would be integrated with its existing loyalty program
  • The company was seeking guidance in the design of the card reward program, understanding the revenue costs aspects of the card program and building a relationship with a card issuer and payment network
Engagement Objectives
  • Create the card concept
  • Evaluate card product options
  • Build the program business case and related P&Ls
  • Design and manage an RFP process to evaluate and select program partners
  • Maximize financial contributions and other alliance commitments
  • Launch the program within 18 months
  • Established the currency for the card program and the integration with loyalty program currency
  • To maximize penetration of the card program, Advantage created a dual card strategy (private label and co-brand)
  • Created long term financial model and gained approval to proceed to RFP
  • Managed the RFP process and secured a card issuer offering exceptional experience in marketing retail card programs
  • Secured highly competitive financial and non-monetary program commitments
  • Ensured program launch within clients desired timeline

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