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Alliance Data’s Card Services Business & Ulta Beauty Partner to Launch Branded Credit Card Program

Advantage Consulting Group was pleased to support Ulta Beauty with the planning and development of its new credit card program.  This exciting new program will be integrated with the very popular Ultamate Rewards loyalty program to create new opportunities for Ulta guests to receive rewards and experiences.


PLANO, Texas and BOLINGBROOK, Ill., /PRNewswire/--  Alliance Data Systems Corporation (NYSE: ADS), a leading  global provider  of data-driven  marketing  and loyalty solutions, today announced its Columbus,Ohio-based card services business, a premier provider of branded private label, co-brand and commercial credit programs, has signed a new long-term agreement to provide private label and co-branded credit card services for Ulta  Beauty (NASDAQ:ULTA, Ulta Beauty, based in Bolingbrook, Ill., is the largest beauty retailer in the United States, operating 886 stores in 48 states and the District of Columbia.

Ulta Beauty and Alliance Data have partnered to develop and manage the Ultamate Rewards Credit Card program which is designed to enhance the benefits of the popular Ultamate Rewards loyalty program and increase engagement with the Ulta Beauty brand. The Ultamate Rewards co-brand credit card program will leverage the MasterCard network so cardmembers can use it anywhere MasterCard is accepted around the world. In addition, cardmembers will have exclusive access to an array of outstanding benefits and unique experiences, including the Priceless Cities program, available only to MasterCard cardholders.

"At Ulta Beauty, we keep the guest at the center of all we do.  Enchancing our guests' shopping experience with added convenience and benefits through this new partnership with Alliance Data is yet another way for us to do that," said David Kimbell, chief marketing and merchandising officer at Ulta Beauty.

Alliance Data will employ its best-in-class data assets and loyalty marketing expertise and will utilize in-store, online and mobile channels to acquire new Ultamate Rewards Credit Cardholders. The program's robust value proposition will be designed to reward Ulta Beauty guests for visiting more frequently with a shopping experience that will deepen their connection to the brand by accelerating benefits of the existing Ultamate Rewards program.  Alliance Data's Conversant and Epsilon® businesses are also providing services to Ulta Beauty.

"From the in-store  experience  to the immensely  popular  Ultamate  Rewards program, Ulta Beauty has fostered  a passionate, loyal customer base," said Melisa Miller,  president of Alliance Data's card services business. "We will employ our lifecycle marketing approach to deliver on our promise of being a valued partner for the entire customer journey. We look forward to the possibility of existing Ulta Beauty guests becoming lifelong cardmembers with even deeper brand affinity and engagement."

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