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Alliance Data Announces New Long-term Partnership With The Geddes Group

Advantage Consulting Group served as advisor to The Geddes Group in evaluating prospective card partners and securing a new alliance with Alliance Data Systems Corporation.

Alliance Data Selected to Provide Co-brand Credit Card Program, Build Cardholder Acquisition for Namesake Card of Internationally Renowned Photographer Anne Geddes

DALLAS, /PRNewswire/ -- Alliance Data Systems Corporation(NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business, which manages more than 120 private label and co-brand credit programs, has signed a long-term agreement to provide co-brand credit card services with world renowned photographer Anne Geddes, an Australian born artist who is widely known and respected for her iconic depictions of babies and motherhood. In total, Geddes' books have been published in 84 countries, been translated into 24 languages and have sold more than 19 million books and 15 million calendars worldwide.

Alliance Data will provide a full suite of credit and marketing services for the Anne Geddes Visa® card program, which provides opportunities for brand enthusiasts to earn cash back for card purchases at Anne Geddes partner retailers, and all purchases made anywhere that Visa is accepted. In the future cardholders will also have the opportunity to support charitable giving efforts through the Geddes Philanthropic Trust via purchases made with their card.

Alliance Data also will help The Geddes Group to further engage cardholders through expanded customer-relevant channels, including mobile, in order to increase cardholder loyalty. The Geddes Group will leverage Alliance Data's advanced set of analytics capabilities, enabling it to develop a deeper understanding of Anne Geddes cardholders through the analysis of purchase behaviors and preferences. In addition, innovative digital and mobile capabilities will be used to drive cardholder acquisition, engagement and spend.

"We see the Anne Geddes credit card program as another way to engage those who appreciate my photography in new and unique ways, by offering rewards alongside opportunities to give back," said Anne Geddes. "As we continue to expand into new territory by sharing my portraiture through innovative channels, we look forward to further developing the credit card program through a strong partnership with Alliance Data and our shared people-centric vision."

"Among photographers, Anne Geddes is an icon. Her distinctive, emotional images hold a special place in the hearts of people around the globe," added Melisa Miller, president of Alliance Data Retail Services. "We are also admirers of her art and her charitable heart.  We are so excited to help fuel The Geddes Group's customer engagement strategy with our deep understanding of consumer shopping behavior, and our passion for marketing and loyalty. Through our solutions, we are honored to help introduce Anne Geddes' images and products to create long-term brand loyalty among new generations of devoted fans."

Source:  Alliance Data Systems

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