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Alliance Data Announces Long-Term Renewal Agreement With Outdoor Apparel & Gear Retailer Eddie Bauer

Advantage served as advisor to Eddie Bauer to support the planning and renegotiation of its private label credit card agreement with Alliance Data Systems.

Alliance Data to Continue to Provide Private Label Credit Card and Marketing Services to Drive Brand Affinity, Support Growth of Popular Eddie Bauer Friends Rewards Program

DALLAS, /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business, which manages more than 130 private label and co-brand credit programs, has signed a long-term renewal agreement to continue providing private label credit card services for outdoor apparel and gear retailer Eddie Bauer. Founded in 1920 by Washington outdoorsman Eddie Bauer, the privately held company, headquartered in Bellevue, Wash., offers premium quality outdoor clothing, accessories and gear for men and women through 370 retail locations throughout the United States and Canada, seasonal catalogs and

"We consider the Eddie Bauer Credit Card to be a key component of our brand value proposition, and we place a high degree of importance on the relationship we have with our cardholders," said Adam Diamond, senior vice president, marketing forEddie Bauer. "Alliance Data is a recognized industry leader with deep roots in retail, and we're highly confident they will continue to extend the Eddie Bauer brand experience and deliver superior service to our cardholders."

Alliance Data will continue to deliver a marketing-driven private label credit card program that recognizes and rewards Eddie Bauer cardholders and complements the reward incentives the Eddie Bauer Friends rewards program offers customers. Eddie Bauer cardholders earn nearly double the rewards for purchases made with the Eddie Bauer Credit Card. In addition to points earned on purchases, the credit card program provides cardholders with access to other exclusive offers such as free return shipping, birthday rewards, coupons and special shopping events. Alliance Data will support Eddie Bauer with new card issuance and ongoing customer lifecycle marketing programs designed to drive brand engagement and repeat purchases.

"We're excited to continue driving long-term loyalty and increasing sales for Eddie Bauer's private label card program while building even deeper value for a brand that epitomizes quality and superior customer service," added Melisa Miller, president of Alliance Data Retail Services. "Through this extended relationship, we will continue to grow the number of loyal Eddie Bauershoppers and drive brand affinity through data-driven marketing strategies that create meaningful and relevant cardholder experiences."

Source: Alliance Data Systems Corporation

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