Our client, a leading sporting goods company, has been managing a co-branded program for several years
The card program was experiencing poor performance across all key metrics and our client had serious concerns about the card issuer’s commitment to the program
Our client was interested in exploring alternative card issuer and payment network opportunities available in the market
Engagement Objectives
Plan the go-forward strategy
Plan and manage a partner selection process
Identify and secure optimal program partners
Maximize financial contributions
Support contract negotiations
Provide guidance concerning the sale of the portfolio
Secure strong marketing commitments and a competitive financial contribution
Results
Completed RFP process in three months to meet client’s timing requirements
Evaluated and secured a new card issuer and payment network
Negotiated significant increases in support contributions from the card issuer and payment network
Supported successful negotiations with card issuer and payment network
Program was re-launched in just four months from the commencement of engagement
