The Payments Industry & Merchant Credit Card Program
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Case Studies
RFP Process Management–Leading Recreational Vehicle Company
Background
Our client, a leader in the recreational vehicles market had an established co-brand program with a leading credit card issuer and payment network
Our client was concerned about performance of the program which had been on the decline for years
Our client was interested in exploring alternative alliance opportunities available in the market and securing market competitive agreements
Engagement Objectives
Identify opportunities for program and alliance enhancement
Plan and manage a comprehensive RFP process
Evaluate and negotiate card issuer and network proposals
Identify the optimal partners for our client
Support the negotiations of the card issuer and network agreements
Provide guidance with the sale and conversion of the credit card portfolio
Results
Conducted an extremely successful RFP process including five leading card issuers and two payment networks
Secured instant credit rollout for retail locations and e-commerce sites
Secured significant marketing commitment for new account acquisition activities
Successfully negotiated agreement with selected card issuer and payment network
Secured 25% lift in issuer contributions, 100% lift in network contributions
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International Expertise
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