Loyalty Program Development-Leading Music Products Manufacturer
Background
Our client, a leading manufacturer of musical instrument strings and other music related products was seeking to develop a new customer loyalty program
The company sells its products directly to retailers and distributors
The objectives of the program were to build a direct relationship with the company’s consumers and to drive increased sales
Engagement Objectives
Provide guidance in the development of a compelling and competitive reward program designed to build customer loyalty and repeat purchase
Build a reward program financial model to forecast membership growth, purchase patterns and program expense
Results
Designed a highly compelling reward program providing significant value for consumers while adhering to internal expense threshold requirements
Developed a detailed model designed to project the five year program pro-forma P&L
Assisted in presenting to senior management to gain buy in for test phase of the program
