Our client, a leading retailer of home goods, has been marketing a private label credit card program for many years
The program had experienced moderate performance across all key metrics and our client had concerns about the issuer’s commitment to the program
In preparation for renegotiations with their current issuer, our client was seeking an independent, fair market assessment of their current program and agreement
Engagement Objectives
Review the size, scope and performance of the card program
Identify areas for enhancement
Provide an independent assessment of the market value
Seek alliance proposals from the current card issuer and several competitors
Develop the go-forward card strategy
Create a term sheet including desired financial contributions and other key contractual provisions
Provide behind-the-scenes guidance in the negotiation process
Results
Identified several opportunities for enhancement
Created recommended term sheet
Secured competitive bids from incumbent and several competitors
Developed the go-forward strategy for the program
Assisted client in securing a long term renewal with the current card issuer
Secured significantly enhanced financial considerations and enhanced contract provisions
