Portfolio Optimization Services
The Advantage team has years of credit card marketing program experience. Our executives have led credit card marketing for some of the largest card issuers globally. They have hands-on experience shaping card marketing strategies and leading successful implementation of a variety of types of programs. In our work for Advantage clients, we have supported dozens of clients in building innovative and effective strategies. We apply our experience and knowledge of best industry practices to deliver desired cardholder behavior throughout the cardholder lifecycle, from acquisition to account management and retention. Areas of specialization include the following:
- Product development
- Reward program design
- New account acquisition strategies and campaigns
- Channel optimization
- Card usage strategies and campaigns
- Revenue optimization strategies
- Targeting strategies
- Database analysis and segmentation review
- Communication strategies
- Retention strategies
- Campaign performance assessments
