Loyalty Programs
Advantage Consulting Group brings innovation and diverse experience to the fast-evolving world of loyalty programs. Whether you want to introduce a new loyalty program for your customers, or refine your existing rewards program, Advantage ensures that you are applying the newest approaches and best practices to maximize the success of your program.
We offer customized solutions for both stand-alone loyalty programs and fully integrated rewards programs featuring multiple products. Our solutions span the full loyalty program lifecycle… from concept and development…to vendor evaluation and selection…to performance monitoring and refinement.
Our engagements have helped many of the world’s most respected brands deliver high-impact loyalty programs for their customers. Our senior executives have personal experience managing programs for leading financial institutions. We fully understand what it takes to deliver world-class loyalty programs.
Loyalty Program Development
- Strategy development
- Program planning
- Concept design development/
validation/refinement - Business case development
- RFP development
- Management of vendor
selection processes - Contract negotiation support
- Implementation & launch
support
Program Optimization
- Benchmarking studies
- Program performance
assessments - Product expansion strategies
- Reward program refinement
- New account acquisition
campaigns - Targeting and segmentation
analysis - Revenue optimization
strategies - Activation and retention
programs - Communication strategies
- Performance monitoring
Alliance Optimization
- Assessments of current vendor agreements
- Benchmarking studies
- Renegotiation of existing vendor agreements
- Vendor evaluation and selection support
- Contract negotiation support
